Buyers now have the confidence to make significant purchases online, but they also expect immediate involvement, as well as the option to explore products and check out from anywhere, at any time. Furthermore, they are now willing to pay a higher price for personalized items. Companies in the build-to-order shed, carport and building industries must adapt and establish an online experience to allow their consumers to enjoy the benefits of ordering bespoke products online to capitalize on the surge in sales.
For a variety of reasons, you may not have considered, adding a configurator to your website and suite of sales tools could help you scale and grow your organization quickly.
1) The ability to customize has become the norm.
Consumers now have access to an almost limitless amount of information thanks to the internet. They’re educated, so they’re more confident than ever in their ability to buy sophisticated things online. Traditional internet buying experiences simply do not deliver the same results as they formerly did as the passive customer gets more proficient. Customers are increasingly interested in taking an active role in the design process, and they have truly liked their newfound power to customize their projects. This implies more design flexibility, and different window designs, as well as the ability for a customer to determine the sequence in which they modify each aspect of their structure.
2) Create a seamless online and in-store experience.
While online purchases have progressively increased since the introduction of COVID-19, consumers in the build-to-order industry still expect to investigate product characteristics as thoroughly as they would in-store. Shoppers demand dynamic photorealism to accurately show their building from every angle and detail before making a purchase. Limitations on products in stock constitute a roadblock for in-person sales, preventing buyers from visualizing their customized construction plans. Giving your salespeople the option to use a 3D configurator while assisting an in-person shopper satisfies the consumer’s desire to see their preferred features and personalization’s in their building right away.
3) Make your outstanding products more valuable.
Customers are more likely to comprehend and appreciate the value of specific features or design aspects if they are allowed to explore design components of their choice. Exploring different siding options in a configurator, for example, may help a consumer understand why one option is more expensive than another. Adding a configurator to your website may create an immersive and engaging experience leading them to finalize a purchase, ensuring your online consumers get an equally fulfilling explanation of your items’ worth.
4) Spend less time, money, and supplies.
The built-to-order sectors should expect customization to considerably boost the sustainability of their enterprises rather than maintaining a big stock of unsold pre-made buildings. When a bespoke order is fulfilled, production is confined to only the assets that are required, and no item is made for any purpose.
A configurator user can develop an infinite number of versions of the same product by using a single 3D model. By digitizing the physical product, you open up the possibility of repurposing the digital model in new situations. For example, if you want to update the product photographs on your website or advertise a new building design, you can save money by developing a brand new image within your configurator instead of hiring a photographer. You may change it as much as you want in minutes to match your marketing needs, without having to spend time and money constructing the product, hiring a photographer, editing photographs, and so on.
5) Keep an eye on trends to learn more about popular products.
Consider the possibility to collect data on consumer behavior that a configurator would provide. The most popular design components and styles provide you with a clear picture of the most popular products and features you have to offer. Combining this information with indicators such as traffic trends and conversion rates can help you streamline your design and planning processes. Faster sales cycles and product releases can be achieved with more accurate data and modifications to your operations.
More and more enterprises in the built-to-order building industries have begun to recognize the usefulness of 3d configurator as a result of new shifts in consumer behavior.
clients continue to note that their consumers have appreciated the high quality of visual assets, usability and function, and knowledge sharing possibilities that they’ve encountered by using Idea Room configurator to explore the customizability of their products. They were able to stay competitive in their markets, increase the value of their products and features, create greener business practices, gain insight into their industry’s popular trends, and create a highly engaging and rewarding shopping experience by allowing their customers to participate in the design of their custom buildings. If you’re looking to expand your business and shorten your sales cycle, a configurator could be an excellent addition to your sales toolkit.
