It is almost common to see an ad promoting a company’s landing page rank as the first or second search result on Google.
Google Ads is a way to make a Google Ad (formerly Google AdWords), which allows you to pay for your business to appear to people who search for similar terms on Google Search and Google Maps. Google Ads are a vital digital marketing tool for any business looking to display relevant ad text in front of its target audience.
Google Ads or Facebook Ads Management lets you only pay for actual, measurable outcomes such as website clicks or business calls. This is known to be a pay-per-click (PPC)campaign. Google Ads will allow you to set a monthly budget that Google will use. Also, you can make your target audience either local or global.
Here are some advantages of Google Ads for your digital marketing strategy from Clubbish:
1. It Increases Leads and Customers
Google Ads Management is one of the best tools to generate leads. If your campaigns have been adequately set up, they can send highly targeted leads to your website, option form, or another online property.
Google Ads allows you to concentrate on the people who search for your business products. You can also refine your searches so that only the interested people who buy your products or services are shown to your websites via this platform.
2. It Is a Flexible Marketing Platform
Google Ads is a very flexible marketing platform. Anybody who uses it regularly can tell you this. It works for all sizes and types. This system will turn your internet traffic on and offline. It’s compatible with many other marketing platforms and software systems and is easy to use.
You can quickly customise your campaigns to target specific types of users online. You can target people based on their location, the type of device they are using, and the Google-owned websites they access (e.g. Google Search, Google Maps, YouTube).
It is possible to set your budget for specific areas within a campaign. For example, you could set daily budgets that limit how much you are willing to spend on clicks relating to specific keywords.
3. You Can Expect a High Return On Your Investment
Unlike other marketing methods, Google Ads allows you to only pay for what people click on. Optimise Google Ads Campaigns to get a high return on your investment, which isn’t possible with other marketing techniques.
But, this takes time. It is up to you to choose the right approach for you and your business. Tracking and testing your campaigns will help you get a better idea of what will work best for you. Google Ads is ideal for this as it is very transparent and gives you all the information needed.
You should only spend money on the areas delivering a good return. Eliminate any campaign or portion of a program that is costing too much. Save that money to invest in future campaigns and successful campaigns.
4. Rapid, Transparent Results Are Yours
Google Ads has a reputation for quick, easy results and detailed reports.
It’s simple to see the progress of campaigns. The dashboard displays all relevant information, including clicks, keywords, cost of clicks, and website visitors who entered them.
These features make Google Ads very intuitive and transparent.